The registration of .XXX, a new sponsored top-level domain meant for pornographic content has just opened registration for brand and IP holders worldwide.
Companies are racing to block their trademarks from being associated with adult content.
Florida-based ICM Registry is the registry operator for the .XXX domains and is offering businesses both inside and outside of the adult industry an exclusive timeframe to register or exempt themselves from .XXX, ending on 28th October 2011. ICM Registry is working closely with over 50 individual domain registrars around the world who are handling the registration process for .XXX.
The blocking is valid for ten years; it cannot be reversed. Blocked domains will display the message, “the domain is reserved through the ICM Registry Rights Protection Program”.
After the close of Sunrise, a Land Rush period starting on 8th November will run for 17 days where businesses from the adult entertainment industry will have premium access to remaining .XXX web addresses, following which general availability will ensue. Sunrise applicants using registered marks to qualify will be required to own a subsisting trade or service mark registration of national effect.
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