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Melbourne’s iconic Flower Drum restaurant, the Melbourne Festival and Bank of Melbourne have recently been announced as ambassadors for the launch of the .melbourne namespace and become some of the first businesses to adopt Melbourne’s new web address.

Melbourne is one of the first cities in the world following London and New York to acquire its very own domain name. Individuals, business owners and brands located in Victoria will now have the opportunity to register a locally relevant web address and be a part of Melbourne and all that it represents.

From 10:00am 1st October, eligible businesses and individuals can now make history by applying to purchase a highly sought after .melbourne web address. The Bank of Melbourne’s Head of Brand & Marketing, Jac Phillips said they snapped up the chance to own the web address

Another ambassador of a .melbourne web address is, a micro business operated by passionate Melburnian, Michelle Brown which offers sightseeing tours around the city.

Successful candidates who apply for a .melbourne domain name during Landrush will be notified between 9 to 12 November and will join Melbourne Festival and other first-to-market businesses to use a .melbourne address. Melbourne Festival Executive Director, Katie McLeish said their new .melbourne web address would further emphasise the festival as a key event on the city’s calendar.

Following the Landrush application period during October, .melbourne web addresses become available on a first-come first-served basis from 10:00am on Wednesday 12 November. Prices for .melbourne web addresses will start from approximately $65 and can be purchased from featured retailers such as Crazy Domains, Instra, Melbourne IT and Netregistry.

For those interested in registering for a .melbourne web address or to find out more information, please visit


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