Gif’s inventor Steve Wilhite says ignore dictionaries and say ‘Jif’.
The creator of the Gif graphics format has said that his invention should be pronounced so it starts with a "j" rather than with a hard "g".
He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.
“The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite said. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”
Mr Wilhite was recently awarded a lifetime achievement prize at The Webby Awards.
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