If you are applying for a Job of a Marketing Executive, your Resume, Biodata or CV (whatever you may call) and cover letter should be able to highlight your experience in developing and implementing marketing strategies and campaigns for specific projects, products and services. You should also mention your design skills and a passion for traditional and digital channels.

Cover Letter Suggestion

If possible, keep your covering letter to a single page. Too much information, especially if it is not relevant to the job, may detract from the letter. Your statement addressing the selection criteria is the place to give more detailed information about yourself and your ability to do the job.


What should your cover letter include?

  • Your personal/ contact details
  • The date
  • A salutation/greeting
  • How you heard about the job/company
  • Why you believe you would be an asset to the team
  • How you will follow up
  • A closing/signature



Following is a link to a page for you to review to create your custom cover letter to be sent along with your Resume

https://maninder.com/create-custom-cover-letter-template/

 




The following sample Resume gives some basic ideas for creating a custom CV.

Marketing Executive Resume Template/Example

Nupur Basu

Address: Matunga, Mumbai | Tel: +91- 5568901| Email: nubaucv@youremail.in

Career Summary or Career Objective

I am a creative, tech-savvy and passionate Marketing professional having experience in organising creative campaigns and promotional events looking to be part of a passionate marketing team.

Education

BBA (Bachelor of Business Administration)
Manipal Academy of Higher Education
2015

Employment History

Marketing Executive
VIP Travels, Mumbai
2015 to Present

Role:
– Build and execute marketing and social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
– Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
– Conceive and develop efficient and intuitive marketing strategies
– Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
– Be actively involved in SEO efforts (keyword, image optimization etc.)
– Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
– Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

Additional Information

Skills and Personal Attributes:

– Good understanding of market research techniques, data analysis and statistics methods
– Thorough knowledge of strategic planning principles and marketing best practices
– Proficient in MS Office and marketing software (e.g. CRM)
– Knowledge of social media and web analytics tools
– Strong organizational and time management abilities
– Creative
– Excellent communication and people skills

 

Referees

Be ready with names and contact details of at least two referees (either written referees or verbal) who can comment on your work experience

 

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