Vanessa Goldsmith

Address: Sydney, New South Wales | Tel: +61-047538269 | Email: vanfmyresume@youremail.com.au

Career Summary or Career Objective

A versatile marketing and communications professional with 5 years’ experience in leading corporate marketing, internal communications and public relations for multimillion-dollar companies across diverse industries.
Superb communication skills with talent in content creation and proven ability to drive high marketing campaign response rates and successful product launches. A connector with strong media relations and campaign management skills. Skilled In conceptualising and orchestrating marketing campaigns which effectively reinforce and build brand image.
I am passionate about creating opportunities for business, elevating brands and building strong relationships. Following my recent relocation to Sydney, I now seek a multifaceted new role in marketing communications or public relations where I can add immediate value.

Education

Masters in Professional Communication
Edith Cowan University
2012

Employment History

Public Relations Account Manager
Brand Entertainment Agency – Adelaide
2012 to Present

Role:
– Proactively develop and execute PR strategies and campaigns to assist clients strengthen their brand identity and market presence
– Initiate and execute media relations activities, including researching, competitor analysis, writing and distributing press releases to relevant media, targeting pitching skills to varying media arms from broadcast to print and online
– Maintain a professional, positive and favourable relationship with broadcast, online and print publication editors to facilitate advantageous placement of articles and product placement for clients
– Daily media monitoring, including newspapers, magazines, broadcast, newswires, social media sites and blogs to constantly identify new opportunities for clients
– Monitor social media channels for the most current and relevant advocates to maintain a an up to the minute database of who’s who.
– Prepare client reports and proactive lead client meetings
– Event management and coordination, including launch events, product showings and press conferences

Additional Information

Skills and Personal Attributes:

*Competent & Confident Communicator
*Strong content writing skills
*Social Networking Skills
*Business Development Strategist
*Media & Blogger Relationships
*Strategic, creative and organised
*Capable of managing and completing multiple projects and priorities at the same time
*Excellent communication skills: written, spoken and listening
*Skilled in Microsoft Office (Word, Excel, PowerPoint) and Google Sheets

Referees

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