New Web Platform Aims to Promote Advertising Industry and Attract New Talent
The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising (www.openadvertising.aaaa.org), aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.
The site’s primary feature is a collection of videos from young ad professionals sharing their work experiences. In addition to highlighting the diversity of roles that exist in the industry, Open Advertising showcases how technology and innovation are at the core of marketing and advertising today.
The talent shortage in the advertising industry is largely a result of competition from other creative fields, tech start ups and other professions.
Content from member agencies is on the site and will be refreshed periodically. Going forward, most of the content will be user-generated and will come from people who have unique stories to tell about the job and their work.
Anyone can view videos on the site but to comment, link or upload work, users must log in through their Facebook accounts.
Agencies participating in the Open Advertising effort include, Arnold, Euro RSCG, JWT, McGarry Bowen, Rapp, Razorfish, R/GA, Rokkan, Saatchi & Saatchi, Socialistic!, Y&R and Partners + Napier.
