1. Carefully read the description of what the person in the job will be expected to do, often called “Duties” or “Responsibilities.”

2. Linkedin – Every part of your LinkedIn profile needs to be selling you as an excellent candidate for the type of role you are looking for. The summary box on your profile should state why you stand out from other candidates and what skills and assets you can bring to a new company. Include words that you might find in an appropriate job description or person description that recruiters could be searching for.

3. Specialities can also be used effectively to list key words that employers could be searching for.


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